New modesty – Catholic program fights back against fashion industry

These days Emily Morrow-Fick keeps busy organizing runway lessons, wardrobe fittings and easing last-minute stage fright as she prepares 55 young girls to take center stage at a Pure Fashion show here.

"It's not just about fashion, a lot of it is teaching girls how to present themselves without feeling like they have to act like Britney Spears or Paris Hilton," said Morrow-Fick, 18, a student at St. Mary's College and the co-chair for Pure Fashion in Calgary.

Pure Fashion is a Catholic program that promotes modest dress for girls in grades 8 through 12.

Young women attend training sessions to learn about the virtues of modesty, purity and chastity, as well as the ins and outs of hair, make-up and posture. This all leads up to a fashion show where the girls model all that they've learned on the catwalk. Catholic On-Line