Friday, August 8, 2008

Help Wanted: Opinion Leaders

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Could the AIDS virus be stopped with gift cards? Desperate for a way to stop the escalating spread of HIV among young gay men, public health officials are looking to novel strategies, such as enlisting local gay opinion leaders to urge their peers to practice safe sex.

The idea is to give gift coupons to popular, influential men in the gay community and encourage them to talk up condom use, regular HIV testing and other responsible actions.

I imagine the lines will be long for that job. physorg.com

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