Saturday, October 27, 2007

Miller Brewing Boycott: Political Correctness Gone Wild

Some of you may be surprised to learn that I rarely spend more than 23 hours a day on my computer looking for those choice tidbits of Catholic news to exite, inspire, motivate or rile you.

Sometimes I even read other news (of course with a Catholic connection). Bill Donohue, mild-mannered street radical who has been tasked with leading the Catholic League for Religious and Civil Rights is currently mastermining a boycott of the Miller Brewing Company (legal name: SABMiller plc) for their having sponsored a homosexual party or meeting or convention in San Francisco (there, it's hard to make a distinction between those types of events) using a photo staged mockery of DaVinci's Last Supper mural painting on a will in Milan, Italy. A Miller Lite beer logo was featured on the advertisement.

If you know anything about Donohue, he doesn't quit once he gets started.

Well, I was surfing away this morning after St Anthony's Marian Mass and Holy Hour up Nordeast and came across a news article about beer, one of my other loves. It mentioned how the big guys who control well over 90% of the beer market, are nervous about that other 5% owned by the "craft brewers", the little guys. So the big guys like Bud, Miller, Coors, etc., are putting out "craft beers" theirselves under names that don't identify them as owners.

The article mentioned that Miller owns Leinenkugel's in Chippewa Falls, WI, one of my favorites. I thought it was owned by Coors. So no more Leinie's for me! So I decided to check and see what other brands that Miller might own.

And lo and behold, when I did my Google search and found the SABMiller plc home page, I clicked and what did my wondering eyes see but the following paragraph:

US residents under the age of 21 are not permitted to enter this section of the SABMiller plc website. No persons under the age of 18 are permitted to enter this section of the SABMiller plc website and will be redirected to the home page.

Please enter your details below and click 'Enter':

So now it is illegal to read beer ads?

Now avid readers of Stella Borealis might recall that in an earlier post today I made note of the fact that computers are more than science and electronics and don't always work properly. Just now, SABMiller's computer told me that my birthday is wrong and that I was born in Egypt.

So I can't tell you what brands of beer they sell.

I can tell you to boycott Miller including MGD and the Leinenkugel brands.

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